Discover the challenges and opportunities in the Netherlands’ fast-changing world of IT services.
A new era in the IT services industry: opportunities and threats
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Tjarko Kwee
Tjarko is een zeer ervaren commercieel directeur die bij verschillende hosting- en cloudproviders heeft gewerkt. Hij is gedreven om recurring business mogelijk te maken, waarbij hij de resultaten bewaakt.
All articles written by Tjarko
Content strategies lead to content marketing
Find out how an effective content strategy is critical to successful content marketing and how Force21 can help you achieve your goals.
Successful IT Marketing
What you need to do to do successful IT marketing. Learn how to keep generating leads in B2B for IT. Boost your lead generation!
The growing MSP market: opportunities and challenges
An in-depth overview of the growing MSP market in the Netherlands, focusing on opportunities and challenges facing companies.
Market consolidation: opportunities & risks
MSPs face challenges and opportunities due to market consolidation. Learn how to navigate the changing IT sector.
Optimizing your MSP portfolio
A well-organized and unique portfolio can help your IT company stand out in the competitive IT marketplace. Target a specific customer group and tailor your portfolio accordingly.
Growth through an innovation strategy
IT service providers move in a market that is constantly evolving. The IT market is one of the most innovative markets. New and existing companies...
Ajax 1 and the Cloud
Basically, of course, these two quantities have nothing to do with each other. The soccer club itself will probably fill its IT with Cloud services,...
Market consolidation, to participate or not?
That's the big question facing a large number of independent MSPs right now. A question that only you, as the owner of an independent MSP, can...
The provider market is consolidating, next steps?
The Dutch service provider market has been consolidating for some time. Consolidation has begun in the hosting market, where a handful of large...
Think carefully about your business positioning
A strong business positioning means that you have found your place in the marketplace. You know what you stand for as a company, what your image and...
Achieve growth acceleration with a growth strategy
Most startup entrepreneurs initially have only one goal, and that is to grow their business. Many entrepreneurs start out full of enthusiasm and...
Getting the most out of your lead generation
Sales and marketing are two departments that have undergone major changes in recent decades regarding operations. The reason for this is the...
Achieve your business goals with a good marketing strategy
When you market a product and/or service, you want to achieve certain business goals with it. You want to sell many products or retain customers...
Business growth is achieved with a good growth strategy
In the innovative and fast-growing world of IT, it is important as an IT organisation not to fall behind the times. You too must capitalise on new...
Market consolidation
It has been going on for several years now but market consolidation in IT is beginning to take clear shape. Where Internet Service Providers (ISPs)...
Henry Ford and Portfolio Management
Henry Ford is not known for his Portfolio Management skills, but and famous quote from Henry Ford is: If I had asked people what they wanted, they...
The Challenge of Lead Generation
The challenge of lead generation The challenge in most commercial businesses. Who is responsible for Lead Generation? Is that Marketing? Or Sales?...
Automate your sales in 3 steps
Automate sales? Selling is an ABC after all. The way you explain the ABC says a lot about what kind of salesperson you are. We stand for sharing, in...
Improve lead generation in 3 ways
Let's start with a fair opening. Even as a sales and marketing company, we were affected bythe COVID19 lockdown. In March and April, we faced delays...
Winning bids in times of crisis
''We were very impressed with the offers and are happy to go with you. But let's keep in touch and see how the situation is this fall, in terms of...
The 3 distinctive mindset attributes for salespeople in times of crisis
Every salesperson will recognize when his or her manager begins to apply pressure when he or she is not achieving his or her sales goals. In the...
Keep your sales going
How do you get your sales process going in this Corona era? Why would a prospect want to take the next step? What can you accomplish when everyone...
IT services on an hourly basis and a crisis
Many industries are suffering from the current lockdown, but IT companies, in many cases, are not yet. Everyone has to work from home. So at most IT...
Online Business Dating
In these times of crisis, we must adapt to the new situation. In the new situation, we need to deepen social contacts mainly online. But how do you...
Call Baby, Call
Call Baby, Call It sounds so simple: as a Sales Representative, you need to contact new customers. Normally, you can make contact in several ways....