Discover the dual complexities of IT marketing and learn successful strategies to effectively market your IT business.
IT marketing is a profession in its own right
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Thijs van Hofwegen
Thijs heeft uitgebreide commerciële ervaring bij verschillende IT-providers. Hij is gedreven om nieuwe business te ontwikkelen voor klanten. Vooral gericht op de oplossing en de waarde van technologie.
All articles written by Thijs
Unique growth formula development workshop for MSPs
In the increasingly competitive world of Managed Service Providers (MSPs) and cloud providers, it is crucial to stand out from the rest. Here,...
Does your customer even follow your sales funnel?
We often see missed opportunities because organizations measure and manage based on the sales funnel, but getting a grip on the prospect often fails.
Successful Customer Acquisition: Integrate Sales, Marketing and Product Management
Discover the importance of collaboration between Sales, Marketing, and Product Management for effective customer acquisition in the IT industry and improve your business results.
Podcast #11 – Salesbuildr, the platform for Managed Service Providers
In this podcast, Thijs van Hofwegen of Force21 and Victor Raessen of Salesbuildr discuss the Salesbuildr platform, which helps sales teams work more efficiently and spend more time with their customers.
IT marketing: how to differentiate
Discover why IT marketing is critical to the success of your business. Learn how to define your ideal client and market effectively. Read more in our article.
EOS Network Foundation & Zaisan!
In September, Force21, in collaboration with its partner Zaisan, launched a unique go-to-market campaign for Canada's EOS Network Foundation. The...
Successful business models for IaaS providers
As a commercial consultancy for IT Service Providers, we speak to many new and existing cloud providers specialising in infrastructure services. In...
I do get new customers from working with my partners
Establishing successful partnerships can be challenging. This article discusses various collaboration models in the IT industry and provides tips for creating valuable partnerships.
The value of and for an MSP collaboration
MSP collaboration helps companies grow by forming IT partnerships, strengthening value propositions, and improving customer relationships.
The pitfalls of partnering
Learn about the pitfalls of partnering in the IT market and discover how to build successful collaborations to grow and prosper your business.
Target group selection meets recognition: A golden duo for IT business growth
As an IT company, you don't really care where your new customer is or what he does. Every organisation needs IT systems, so potentially every...
Blue Ocean – What makes you unique?
Discover the power of the Blue Ocean strategy and how it can help your MSP stand out in the IT industry. Embrace your uniqueness and create a successful market position.
Smart IT Marketing: How to Reach Your Ideal Customer
In this article, learn how IT companies can sell their value to new customers by rethinking their marketing and sales strategies. Discover five tips to approach and convert new customers, and read our Whitepaper on choosing a go-to-market strategy for bringing in new customers.
Tech companies & commerce
As Force21, that is our playing field. We help IT companies with their commerce. Whether it is new technology, or the "older" technology companies,...
IaaS for everyone
As a consulting firm, we see many of our clients "going IAAS. From data centers, resellers, network providers to larger workplace providers, all...
The Microsoft challenge
In the IT vendor market, there has been a marked change. People want to provide more services, and many companies are struggling with the rise and...
Make Meaning – what meaning do you have?
Making a difference in a competitive marketplace. How do you do that? Many service providers (ISP) do so based on technological advantages,...
Back to the office!
Despite the recent full lock-down, we see light at the end of this corona tunnel. The rapid development of a Corona vaccine, raises the prospect of...
How rational is your (potential) customer?
The IT world is a rational, mostly B2B-oriented world. Technology has the upper hand in this. With features and descriptions of how the technology...
What is your DNA as a Provider?
Since the summer, we have launched many new customer campaigns. Our market is evolving. IT providers seize the current crisis situation to adapt,...
The do’s and don’ts in marketing
In recent months we have had a steep learning curve in how to act within marketing and communications. Frankly, it is a unique situation, a global...
Crisis Value Proposition – Part 2
Frankly, I have never seen such a global crisis as the COVID19 crisis. Sure, we had the banking crisis, but this is different. The main difference...
Crisis Value Proposition – Part 1
In times of economic crisis, companies struggle with their sales and marketing, and we often see savings in that area. In a crisis, revenues fall...
Sell in a virtual way
Who could have guessed that within a period of weeks we would all be at home? We wonder what is happening in the world? The health situation is...
Commercial continuity in times of crisis
We are in a crisis, no doubt about it. In the last thirty years I have never seen such an abrupt stop. Many of our clients are currently asking us...
Which lead will come?
As a business owner, commercial director or manager, growth is one of your main drivers and ambitions. It is an ABC that you can grow by up- and...
The sense and nonsense of a rubber duck
Discover Rubber Duck Marketing: an innovative approach that helps your IT company stand out and grow. With creativity and unique strategies, you will attract more customers and stay ahead of the competition.