The IT industry and performing marketing, it seems like a necessary evil. The industry is originally, of course, very focused on technology, solving...
Marketing at IT companies, joy or burden?
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marketing
Blue Ocean – What makes you unique?
Everyone is unique. Our DNA, upbringing and environment in which we find ourselves makes us unique. And when a group of people unite to one goal,...
Growth through an innovation strategy
IT service providers move in a market that is constantly evolving. The IT market is one of the most innovative markets. New and existing companies...
Think carefully about your business positioning
A strong business positioning means that you have found your place in the marketplace. You know what you stand for as a company, what your image and...
Achieve growth acceleration with a growth strategy
Most startup entrepreneurs initially have only one goal, and that is to grow their business. Many entrepreneurs start out full of enthusiasm and...
Getting the most out of your lead generation
Sales and marketing are two departments that have undergone major changes in recent decades regarding operations. The reason for this is the...
Achieve your business goals with a good marketing strategy
When you market a product and/or service, you want to achieve certain business goals with it. You want to sell many products or retain customers...
Make Meaning – what meaning do you have?
Making a difference in a competitive marketplace. How do you do that? Many service providers (ISP) do so based on technological advantages,...
How rational is your (potential) customer?
The IT world is a rational, mostly B2B-oriented world. Technology has the upper hand in this. With features and descriptions of how the technology...
What is your DNA as a Provider?
Since the summer, we have launched many new customer campaigns. Our market is evolving. IT providers seize the current crisis situation to adapt,...
The do’s and don’ts in marketing
In recent months we have had a steep learning curve in how to act within marketing and communications. Frankly, it is a unique situation, a global...
Commercial continuity in times of crisis
We are in a crisis, no doubt about it. In the last thirty years I have never seen such an abrupt stop. Many of our clients are currently asking us...
Which lead will come?
As a business owner, commercial director or manager, growth is one of your main drivers and ambitions. It is an ABC that you can grow by up- and...
The sense and nonsense of a rubber duck
In recent years, marketers have started sharing knowledge and information about their field. Following their lead, sales have adopted this approach...