Discover the dual complexities of IT marketing and learn successful strategies to effectively market your IT business.
IT marketing is a profession in its own right
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marketing
What does marketing have to do with agriculture?
Discover the synergy between marketing and agriculture: grow, sow and harvest for successful marketing efforts. Read more about it in this blog.
Added value of content in your online marketing strategy
How do you reach your target group with valuable content? Generate leads by using content marketing as part of your online marketing strategy.
Marketing for IT companies: an untapped force
In our latest article, we share our insights and best practices to make you more aware and proficient in IT marketing. 🌐💡
Content strategies lead to content marketing
Find out how an effective content strategy is critical to successful content marketing and how Force21 can help you achieve your goals.
Using AI marketing tools for IT companies
Discover how AI-driven marketing tools are transforming IT companies, preserving the human touch and pushing boundaries in digital marketing strategies.
The growing MSP market: opportunities and challenges
An in-depth overview of the growing MSP market in the Netherlands, focusing on opportunities and challenges facing companies.
Does your customer even follow your sales funnel?
We often see missed opportunities because organizations measure and manage based on the sales funnel, but getting a grip on the prospect often fails.
Successful Customer Acquisition: Integrate Sales, Marketing and Product Management
Discover the importance of collaboration between Sales, Marketing, and Product Management for effective customer acquisition in the IT industry and improve your business results.
Podcast #11 – Salesbuildr, the platform for Managed Service Providers
In this podcast, Thijs van Hofwegen of Force21 and Victor Raessen of Salesbuildr discuss the Salesbuildr platform, which helps sales teams work more efficiently and spend more time with their customers.
IT marketing: how to differentiate
Discover why IT marketing is critical to the success of your business. Learn how to define your ideal client and market effectively. Read more in our article.
Podcast #10 – Mixit: the employee doesn’t exist.
In this podcast, Thijs van Hofwegen talks with Arjan Nataraj and Jean Pierre Martens (founders of Mixit) about an ideal digital workplace in 2023.
Podcast #09 – a look at 2022 and looking ahead to 2023
Thijs en Tjarko blikken terug op de hoogtepunten van 2022 en gaan het gesprek aan over 2023. What will next year bring us and the IT/MSP industry?
Podcast #08 – In conversation with IT Synergy
Thijs talks to Jorn (Ydentic) and Thijs (IT Synergy) about IT Synergy - its origins, growth, and associated challenges overcome. Jorn and Thijs also...
Podcast #07 – Digital Content Marketing
What is the value of content? How important is content to your organization? Do you write a quick post in five minutes or spend over an hour on it?...
Podcast #06 – in conversation with Yourhosting
Thijs van Hofwegen talks with Koen van Deudekom, CEO of Yourhosting, and Joost Pisters, Product Strategist at Yourhosting, about recent developments...
Podcast #05 – in conversation with Ydentic
Thijs sits down with Jorn Wittendorp, CEO and founder of Ydentic. In this podcast, you'll be taken through the challenges MSPs face and what...
Podcast #04 – Indirect Market Approach
The indirect channel is widely used within ICT to bring products to market. But what should you think about if you want to offer products or...
Podcast #03 – a retailer on the value of ICT
Listen now to Force21's 3rd podcast, in which Robert Lamers shares his experiences in conversation with us. He is responsible for the relationship...
Podcast #02 – Cloudfest 2022
Since we, as Force21, are active in the MSP, Cloud, Hosting, and IT service provider market, we have always attended CloudFest. After a three-year...
Podcast #01 – a conversation on Go-To-Market
Welcome to the 1st podcast of Force21! As a commercial consulting firm with years of experience in the IT sector, we are excited to share our...
Blue Ocean – What makes you unique?
Discover the power of the Blue Ocean strategy and how it can help your MSP stand out in the IT industry. Embrace your uniqueness and create a successful market position.
Growth through an innovation strategy
IT service providers move in a market that is constantly evolving. The IT market is one of the most innovative markets. New and existing companies...
Think carefully about your business positioning
A strong business positioning means that you have found your place in the marketplace. You know what you stand for as a company, what your image and...
Achieve growth acceleration with a growth strategy
Most startup entrepreneurs initially have only one goal, and that is to grow their business. Many entrepreneurs start out full of enthusiasm and...
Getting the most out of your lead generation
Sales and marketing are two departments that have undergone major changes in recent decades regarding operations. The reason for this is the...
Achieve your business goals with a good marketing strategy
When you market a product and/or service, you want to achieve certain business goals with it. You want to sell many products or retain customers...
Make Meaning – what meaning do you have?
Making a difference in a competitive marketplace. How do you do that? Many service providers (ISP) do so based on technological advantages,...
How rational is your (potential) customer?
The IT world is a rational, mostly B2B-oriented world. Technology has the upper hand in this. With features and descriptions of how the technology...
What is your DNA as a Provider?
Since the summer, we have launched many new customer campaigns. Our market is evolving. IT providers seize the current crisis situation to adapt,...
The do’s and don’ts in marketing
In recent months we have had a steep learning curve in how to act within marketing and communications. Frankly, it is a unique situation, a global...
Commercial continuity in times of crisis
We are in a crisis, no doubt about it. In the last thirty years I have never seen such an abrupt stop. Many of our clients are currently asking us...
Which lead will come?
As a business owner, commercial director or manager, growth is one of your main drivers and ambitions. It is an ABC that you can grow by up- and...
The sense and nonsense of a rubber duck
Discover Rubber Duck Marketing: an innovative approach that helps your IT company stand out and grow. With creativity and unique strategies, you will attract more customers and stay ahead of the competition.