Discover the dual complexities of IT marketing and learn successful strategies to effectively market your IT business.
IT marketing is a profession in its own right
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msp
Commercial Due Diligence
Are you considering an acquisition or investment? Get it. You want more than numbers. You want insight. Quick and concrete. That’s what Commercial Due Diligence (CDD) delivers.
What does marketing have to do with agriculture?
Discover the synergy between marketing and agriculture: grow, sow and harvest for successful marketing efforts. Read more about it in this blog.
Added value of content in your online marketing strategy
How do you reach your target group with valuable content? Generate leads by using content marketing as part of your online marketing strategy.
A new era in the IT services industry: opportunities and threats
Discover the challenges and opportunities in the Netherlands’ fast-changing world of IT services.
Marketing for IT companies: an untapped force
In our latest article, we share our insights and best practices to make you more aware and proficient in IT marketing. 🌐💡
Unique growth formula development workshop for MSPs
In the increasingly competitive world of Managed Service Providers (MSPs) and cloud providers, it is crucial to stand out from the rest. Here,...
The growing MSP market: opportunities and challenges
An in-depth overview of the growing MSP market in the Netherlands, focusing on opportunities and challenges facing companies.
Market consolidation: opportunities & risks
MSPs face challenges and opportunities due to market consolidation. Learn how to navigate the changing IT sector.
Optimizing your MSP portfolio
A well-organized and unique portfolio can help your IT company stand out in the competitive IT marketplace. Target a specific customer group and tailor your portfolio accordingly.
Podcast #11 – Salesbuildr, the platform for Managed Service Providers
In this podcast, Thijs van Hofwegen of Force21 and Victor Raessen of Salesbuildr discuss the Salesbuildr platform, which helps sales teams work more efficiently and spend more time with their customers.
Podcast #10 – Mixit: the employee doesn’t exist.
In this podcast, Thijs van Hofwegen talks with Arjan Nataraj and Jean Pierre Martens (founders of Mixit) about an ideal digital workplace in 2023.
Podcast #09 – a look at 2022 and looking ahead to 2023
Thijs en Tjarko blikken terug op de hoogtepunten van 2022 en gaan het gesprek aan over 2023. What will next year bring us and the IT/MSP industry?
Podcast #08 – In conversation with IT Synergy
Thijs talks to Jorn (Ydentic) and Thijs (IT Synergy) about IT Synergy - its origins, growth, and associated challenges overcome. Jorn and Thijs also...
Podcast #07 – Digital Content Marketing
What is the value of content? How important is content to your organization? Do you write a quick post in five minutes or spend over an hour on it?...
Podcast #06 – in conversation with Yourhosting
Thijs van Hofwegen talks with Koen van Deudekom, CEO of Yourhosting, and Joost Pisters, Product Strategist at Yourhosting, about recent developments...
Podcast #05 – in conversation with Ydentic
Thijs sits down with Jorn Wittendorp, CEO and founder of Ydentic. In this podcast, you'll be taken through the challenges MSPs face and what...
Podcast #04 – Indirect Market Approach
The indirect channel is widely used within ICT to bring products to market. But what should you think about if you want to offer products or...
Podcast #03 – a retailer on the value of ICT
Listen now to Force21's 3rd podcast, in which Robert Lamers shares his experiences in conversation with us. He is responsible for the relationship...
Successful business models for IaaS providers
As a commercial consultancy for IT Service Providers, we speak to many new and existing cloud providers specialising in infrastructure services. In...
Podcast #02 – Cloudfest 2022
Since we, as Force21, are active in the MSP, Cloud, Hosting, and IT service provider market, we have always attended CloudFest. After a three-year...
Podcast #01 – a conversation on Go-To-Market
Welcome to the 1st podcast of Force21! As a commercial consulting firm with years of experience in the IT sector, we are excited to share our...
Tech companies & commerce
As Force21, that is our playing field. We help IT companies with their commerce. Whether it is new technology, or the "older" technology companies,...
IaaS for everyone
As a consulting firm, we see many of our clients "going IAAS. From data centers, resellers, network providers to larger workplace providers, all...
The Microsoft challenge
In the IT vendor market, there has been a marked change. People want to provide more services, and many companies are struggling with the rise and...
The provider market is consolidating, next steps?
The Dutch service provider market has been consolidating for some time. Consolidation has begun in the hosting market, where a handful of large...
Market consolidation
It has been going on for several years now but market consolidation in IT is beginning to take clear shape. Where Internet Service Providers (ISPs)...