In the increasingly competitive world of Managed Service Providers (MSPs) and cloud providers, it is crucial to stand out from the rest. Here,...
Unique growth formula development workshop for MSPs
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go-to market
Podcast #11 – Salesbuildr, the platform for Managed Service Providers
In this podcast, Thijs van Hofwegen of Force21 and Victor Raessen of Salesbuildr discuss the Salesbuildr platform, which helps sales teams work more efficiently and spend more time with their customers.
Podcast #10 – Mixit: the employee doesn’t exist.
In this podcast, Thijs van Hofwegen talks with Arjan Nataraj and Jean Pierre Martens (founders of Mixit) about an ideal digital workplace in 2023.
Podcast #09 – a look at 2022 and looking ahead to 2023
Thijs en Tjarko blikken terug op de hoogtepunten van 2022 en gaan het gesprek aan over 2023. What will next year bring us and the IT/MSP industry?
EOS Network Foundation & Zaisan!
In September, Force21, in collaboration with its partner Zaisan, launched a unique go-to-market campaign for Canada's EOS Network Foundation. The...
Podcast #08 – In conversation with IT Synergy
Thijs talks to Jorn (Ydentic) and Thijs (IT Synergy) about IT Synergy - its origins, growth, and associated challenges overcome. Jorn and Thijs also...
Podcast #07 – Digital Content Marketing
What is the value of content? How important is content to your organization? Do you write a quick post in five minutes or spend over an hour on it?...
Podcast #06 – in conversation with Yourhosting
Thijs van Hofwegen talks with Koen van Deudekom, CEO of Yourhosting, and Joost Pisters, Product Strategist at Yourhosting, about recent developments...
Podcast #05 – in conversation with Ydentic
Thijs sits down with Jorn Wittendorp, CEO and founder of Ydentic. In this podcast, you'll be taken through the challenges MSPs face and what...
Podcast #04 – Indirect Market Approach
The indirect channel is widely used within ICT to bring products to market. But what should you think about if you want to offer products or...
Podcast #03 – a retailer on the value of ICT
Listen now to Force21's 3rd podcast, in which Robert Lamers shares his experiences in conversation with us. He is responsible for the relationship...
Podcast #02 – Cloudfest 2022
Since we, as Force21, are active in the MSP, Cloud, Hosting, and IT service provider market, we have always attended CloudFest. After a three-year...
I do get new customers from working with my partners
Establishing successful partnerships can be challenging. This article discusses various collaboration models in the IT industry and provides tips for creating valuable partnerships.
The value of and for an MSP collaboration
MSP collaboration helps companies grow by forming IT partnerships, strengthening value propositions, and improving customer relationships.
The pitfalls of partnering
Learn about the pitfalls of partnering in the IT market and discover how to build successful collaborations to grow and prosper your business.
Target group selection meets recognition: A golden duo for IT business growth
As an IT company, you don't really care where your new customer is or what he does. Every organisation needs IT systems, so potentially every...
Podcast #01 – a conversation on Go-To-Market
Welcome to the 1st podcast of Force21! As a commercial consulting firm with years of experience in the IT sector, we are excited to share our...
Smart IT Marketing: How to Reach Your Ideal Customer
In this article, learn how IT companies can sell their value to new customers by rethinking their marketing and sales strategies. Discover five tips to approach and convert new customers, and read our Whitepaper on choosing a go-to-market strategy for bringing in new customers.
Tech companies & commerce
As Force21, that is our playing field. We help IT companies with their commerce. Whether it is new technology, or the "older" technology companies,...
Ajax 1 and the Cloud
Basically, of course, these two quantities have nothing to do with each other. The soccer club itself will probably fill its IT with Cloud services,...