It sounds so easy. "I ensure my products can be promoted by companies with the customer anyway. So I give away a little margin, and as a matter of...
I get new clients through my partners.
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The value of and for a partner
IT outsourcing: is it the standard? Many companies have taken their IT environment out of the equation in recent years. In many such situations, the...
The pitfalls of partnering
In the IT market, partnering is one of the essential go-to-market strategies. The major vendors run on this, but data centers, IT resellers,...