We believe in creating the difference

We established Force21 because we like to help Service Providers and SaaS companies move forward. We like the opportunities in the market, and having fun working with people.

We help IT companies with commercial success, by combining our experiences, beliefs, and latest insights. We will change your commercial attitude, methods and execution to seize the opportunity in the market.

We are a balanced mix of driven professionals and experts. We have years of experiences in the Cloud, Hosting, Service Provider and SaaS market. We know how to let your company grow.

Meet The Team

Thijs van Hofwegen
Thijs van HofwegenFounder
Thijs has an extensive commercial experience at various IT Providers. Cloud born, driven to make the difference and build new business, Values the personal relationships.
Tjarko Kwee
Tjarko KweeManaging Partner
Tjarko is highly experienced commercial director working at several hosting and cloud providers. He is driven to enable repeatable business, monitoring results daily.
Naomi de Kock
Naomi de KockGrowth Hacker
Naomi is a Growth Hacker born in the cloud. Naomi likes to be in the center of change.
Chantal Verweij
Chantal VerweijInnovation&Strategy
Chantal works on trend based innovation, and has the ability to translate high level strategy frameworks into pragmatic innovation steps. She is a knowlegdeable content marketeer, and inspiring speaker.
Erik Simons
Erik SimonsCommercial Partner
Erik has a career with a broad range of different commercial roles and activities, for instance at one the Dutch Leading Cloud Providers, Uniserver. He helps service providers with a holistic view on commerces and success.
Ilse Naves-Scheidel
Ilse Naves-ScheidelCopywriter
Being a former IT business analist she knows what information IT clients seek for on the internet and how to match this by translating technical IT language into clear, informative whitepapers and blogs.
Nicola Green
Nicola GreenMarketing Consultant
Passionate, bi-lingual, versatile & experienced Marketeer with over 20 years European IT /Tech (as well as MSP) industry experience, in particular DACH.
Ron Betist
Ron BetistCommercial Partner
Ronald Edwards
Ronald EdwardsStrategic Marketeer
Ronald is a value driven creative strategy marketeer who translate the DNA, ambition and base value into content based marketing strategies and execution. He held several senior marketing positions and roles both in and outside the IT Market.
Wieger Toering
Wieger ToeringCommercial Partner
Wieger has a demonstrated sales & consultancy history in the technology and information industry. He is a trusted advisor from strategy to closing business. He operates in large and corporate markets.
Lisa Schoonderbeek
Lisa SchoonderbeekDesigner
Communication and content creator in heart and soul. Translate ideas into creative designs, bring various communications to life and develop successful websites
Fleur SchooPartner
Fleur is a result driven marketeer, able to create a balanced marketing mix that delivers a constant flow of leads. She had positions in marketing in the IT.

Get in contact with us