These parties offer both workplace and cloud services. They are created through portfolio expansion by looking at the customer’s IT challenges and developing products and services around them. These parties are customer-oriented. They build the offering around the customer.
From a consolidation point of view, this market is more difficult. Less standardization, more customer-specific solutions. But also in the market, we see consolidation emerging. Good examples are the Odin Group or Interstellar. We also see some of the Workspace or cloud providers ending up in this market through takeovers—for example, Broad Horizon.
Force21 expects that consolidation in this market will remain difficult in the absence of new technological developments. If technology can bring standardization, this hybrid form will merge with the two other. There is then a good chance that these three groups will come together again. Full-Service Providers’ advantage lies in their strong customer focus, together with a very differentiated offering for specific users.
Force21 believes that due to the lack of standardization and differentiation, this form of Provider exists.