Invite the people within your target group for dialogue. To discuss where they are in their development, how they view digitalization and its value. In that conversation, you enter into a discussion about how the apparent complexity of technology does not have to be complicated at all in the eyes of your conversation partner. Show how, for example, communication can happen, even with new technology.
Bring them into the conversation, outline perspective. Make scenarios and sketch examples of ‘end-states’ where they could be in 5 years. And how that, in turn, contributes to your meaning, in our example, how that helps make the Netherlands healthier.