Portfolio Innovation

We build business value in your portfolio. Translate and package the future needs of your customers in a balanced set of solutions.

Speed up your grow by innovating your portfolio
Get in contact for a first portfolio scan.

Building Value Added Solutions

A roadmap based on the strategy, core value and market demands, building value-based solutions.

Value Proposition

Ever felt what it feels to stand with one leg on a boat and the other on a shore? We did many years ago, when it came to the speed in which the markets and customers changed. How could we create products and services for customers if the developments moved so fast? We learned we have to go back to where the difference is made, to the customers and work with a method that taught us to understand the patterns of value creation. How we could leverage the experience and skills of teams with designing and delivering what customers really want. One of the toolset we use is the value proposition canvas.

Solution packaging

Many solutions are offered as isolated sets of features, where customers tend to focus on the problems to be solved. Packaging and repackaging your solutions means we create an appealing set of instruments, that connect both on rational and emotional aspects within the buyers decision process.

Pricing strategy

There are many ways to determine your pricing.  Setting targeted pricing models for different markets, regions, countries or market segments, can make a huge difference in the overall customer value. However, never underestimate the power of transparency in the internet age. Always be prepared to carefully justify pricing differences by substantiating the differences in the services and solutions offered.

Innovation roadmap

Who determines the innovation in your portfolio? Will your vendors decide the direction or will you draw up your own plan. Start your Innovation Roadmap by balancing customer trends and demands,  innovations brought by tech vendors and the ambitions and skills of your team.  Rise above the general types of innovations and start creating a sequel to product-market innovations that fit the needs of existing and new customers.

Up- & Cross sell

Up-selling and cross-selling are often mention in one sentence and may offer substantial contributions to your growth. where cross-selling means you offer products and services that enhance your customer’s experience, up-selling means you offer your customers comparable products on the higher-end than the one they have or know. By tracking down customer needs and analysing user data, both cross- and up-selling propositions can offer distinct benefits increasing profit and anticipating customer’s needs.

Speed up your grow by innovating your portfolio:

Get in contact for a first portfolio scan