Hostnet initially focused on two target groups: Enterprise and the lower segment of SMEs. The priority was to determine whether these were the right target groups. We discussed offerings, pricing structure, sales approach, and other strategic choices in some strategy sessions. The goal of the sessions was to arrive at a clear focus in the target group and a sales proposition.
CEO Rene Oldenbeuving remembers from these strategy sessions that Force21 was not satisfied with the first answer given by the participants: “They keep on asking questions, hold up a mirror to people and point out inconsistencies in answers or input. In doing so, they forced us as a group to make one choice. ”
As a result of the sessions, Hostnet chooses to focus on IT companies, web developers and digital agencies. Through these types of companies, they also indirectly serve their customers. A win-win: the agencies can offer their clients a good product, and Hostnet has a larger reach. A partner program is being set up to provide the web developers with the best possible support.