A well-organized and unique portfolio can help your IT company stand out in the competitive IT marketplace. Target a specific customer group and tailor your portfolio accordingly.
Optimizing your MSP portfolio
read more
Insights tagged with:
sales
Does your customer even follow your sales funnel?
We often see missed opportunities because organizations measure and manage based on the sales funnel, but getting a grip on the prospect often fails.
Successful Customer Acquisition: Integrate Sales, Marketing and Product Management
Discover the importance of collaboration between Sales, Marketing, and Product Management for effective customer acquisition in the IT industry and improve your business results.
Podcast #11 – Salesbuildr, the platform for Managed Service Providers
In this podcast, Thijs van Hofwegen of Force21 and Victor Raessen of Salesbuildr discuss the Salesbuildr platform, which helps sales teams work more efficiently and spend more time with their customers.
Podcast #10 – Mixit: the employee doesn’t exist.
In this podcast, Thijs van Hofwegen talks with Arjan Nataraj and Jean Pierre Martens (founders of Mixit) about an ideal digital workplace in 2023.
Podcast #09 – a look at 2022 and looking ahead to 2023
Thijs en Tjarko blikken terug op de hoogtepunten van 2022 en gaan het gesprek aan over 2023. What will next year bring us and the IT/MSP industry?
Sales
Force21 helps your sales to better engage in conversations with your leads and prospects and to score more deals. Read how.
Podcast #08 – In conversation with IT Synergy
Thijs talks to Jorn (Ydentic) and Thijs (IT Synergy) about IT Synergy - its origins, growth, and associated challenges overcome. Jorn and Thijs also...
Podcast #07 – Digital Content Marketing
What is the value of content? How important is content to your organization? Do you write a quick post in five minutes or spend over an hour on it?...
Podcast #06 – in conversation with Yourhosting
Thijs van Hofwegen talks with Koen van Deudekom, CEO of Yourhosting, and Joost Pisters, Product Strategist at Yourhosting, about recent developments...
Podcast #05 – in conversation with Ydentic
Thijs sits down with Jorn Wittendorp, CEO and founder of Ydentic. In this podcast, you'll be taken through the challenges MSPs face and what...
Podcast #04 – Indirect Market Approach
The indirect channel is widely used within ICT to bring products to market. But what should you think about if you want to offer products or...
Podcast #03 – a retailer on the value of ICT
Listen now to Force21's 3rd podcast, in which Robert Lamers shares his experiences in conversation with us. He is responsible for the relationship...
Podcast #02 – Cloudfest 2022
Since we, as Force21, are active in the MSP, Cloud, Hosting, and IT service provider market, we have always attended CloudFest. After a three-year...
Target group selection meets recognition: A golden duo for IT business growth
As an IT company, you don't really care where your new customer is or what he does. Every organisation needs IT systems, so potentially every...
Podcast #01 – a conversation on Go-To-Market
Welcome to the 1st podcast of Force21! As a commercial consulting firm with years of experience in the IT sector, we are excited to share our...
Smart IT Marketing: How to Reach Your Ideal Customer
In this article, learn how IT companies can sell their value to new customers by rethinking their marketing and sales strategies. Discover five tips to approach and convert new customers, and read our Whitepaper on choosing a go-to-market strategy for bringing in new customers.
Growth through an innovation strategy
IT service providers move in a market that is constantly evolving. The IT market is one of the most innovative markets. New and existing companies...
Market consolidation, to participate or not?
That's the big question facing a large number of independent MSPs right now. A question that only you, as the owner of an independent MSP, can...
Think carefully about your business positioning
A strong business positioning means that you have found your place in the marketplace. You know what you stand for as a company, what your image and...
Achieve growth acceleration with a growth strategy
Most startup entrepreneurs initially have only one goal, and that is to grow their business. Many entrepreneurs start out full of enthusiasm and...
Getting the most out of your lead generation
Sales and marketing are two departments that have undergone major changes in recent decades regarding operations. The reason for this is the...
Achieve your business goals with a good marketing strategy
When you market a product and/or service, you want to achieve certain business goals with it. You want to sell many products or retain customers...
Back to the office!
Despite the recent full lock-down, we see light at the end of this corona tunnel. The rapid development of a Corona vaccine, raises the prospect of...
How rational is your (potential) customer?
The IT world is a rational, mostly B2B-oriented world. Technology has the upper hand in this. With features and descriptions of how the technology...
The Challenge of Lead Generation
The challenge of lead generation The challenge in most commercial businesses. Who is responsible for Lead Generation? Is that Marketing? Or Sales?...
Automate your sales in 3 steps
Automate sales? Selling is an ABC after all. The way you explain the ABC says a lot about what kind of salesperson you are. We stand for sharing, in...
Improve lead generation in 3 ways
Let's start with a fair opening. Even as a sales and marketing company, we were affected bythe COVID19 lockdown. In March and April, we faced delays...
Winning bids in times of crisis
''We were very impressed with the offers and are happy to go with you. But let's keep in touch and see how the situation is this fall, in terms of...
The 3 distinctive mindset attributes for salespeople in times of crisis
Every salesperson will recognize when his or her manager begins to apply pressure when he or she is not achieving his or her sales goals. In the...
Keep your sales going
How do you get your sales process going in this Corona era? Why would a prospect want to take the next step? What can you accomplish when everyone...
IT services on an hourly basis and a crisis
Many industries are suffering from the current lockdown, but IT companies, in many cases, are not yet. Everyone has to work from home. So at most IT...
Online Business Dating
In these times of crisis, we must adapt to the new situation. In the new situation, we need to deepen social contacts mainly online. But how do you...
Crisis Value Proposition – Part 2
Frankly, I have never seen such a global crisis as the COVID19 crisis. Sure, we had the banking crisis, but this is different. The main difference...
Crisis Value Proposition – Part 1
In times of economic crisis, companies struggle with their sales and marketing, and we often see savings in that area. In a crisis, revenues fall...
Call Baby, Call
Call Baby, Call It sounds so simple: as a Sales Representative, you need to contact new customers. Normally, you can make contact in several ways....
Sell in a virtual way
Who could have guessed that within a period of weeks we would all be at home? We wonder what is happening in the world? The health situation is...
Commercial continuity in times of crisis
We are in a crisis, no doubt about it. In the last thirty years I have never seen such an abrupt stop. Many of our clients are currently asking us...
Which lead will come?
As a business owner, commercial director or manager, growth is one of your main drivers and ambitions. It is an ABC that you can grow by up- and...