Live Insights: Marketing in times of Crisis
Let’s talk marketing! In a unique set-up, Force21 is organizing a series of Experience sharing events. Our coming Insights event is all about Marketing in times of crisis.
In the current lockdown crisis, and the coming economy crisis, we want to share what you best can do to effectively deploy your B2B marketing campaigns and activities. There can be no event marketing the coming months, so how do you engage a new audience? It should be all online, or not? Should you use the COVID19 situation or not? What is the best messaging strategy you should have? How do you engage new target groups, what are do’s and don’t’s, what tools or platforms are best. Is there a specific new call to action you should use? How can you activate and support the orientation of your audience, is there momentum for new initiatives at all?
We are sharing some very practical, supported with theoretical findings, tips and tricks. What is smart, and what now. And, we want to learn from you, and would want you to listen and learn from each other. You may even find new connections or the start of a new relationship. This is a new method of gaining knowledge while expanding your network, all online!
This is for every business owner, commercially driven professional, marketeer, or anyone eager to learn how you can still keep your brand and lead generation alive during crisis times.