Be aware of the Barnum effect, however, a pitfall at this point. The Barnum effect named after P.T. Barnum, the showman who stated, “a sucker is born every minute”. He found many ways to separate “suckers“, as he called gullible people, from their money.
The Barnum effect in psychology refers to the credulity of people when they hear descriptions of their personality. By personality, we mean how people are different and unique. But it is possible to give vague, general descriptions that apply to most people. Yet, people rate these as very accurate descriptions of themselves. Fortune tellers and astrologist often use this effect.