We believe in creating the difference

We established Force21 because we want to help Service Providers and SaaS companies move forward. We like the opportunities in the market, and having fun working with people.

We help IT companies with commercial success by combining our experiences, beliefs, and latest insights. We will change your commercial attitude, methods and execution to seize the opportunity in the market.

We are a balanced mix of driven professionals and experts. We have years of experiences in the Cloud, Hosting, Service Provider and SaaS market. We know how to let your company grow.

Meet The Team

Thijs van Hofwegen
Thijs van HofwegenFounder
Thijs has extensive commercial experience at various IT Providers. Cloud born, driven to make the difference and build new business, Values the personal relationships.
Tjarko Kwee
Tjarko KweeManaging Partner
Tjarko is a highly experienced commercial director working at several hosting and cloud providers. His drive is to enable repeatable business, monitoring results daily.
Robert Stroomberg
Robert StroombergCommercial Partner
Robert is a highly experienced international commercial director with a demonstrated history of working in the information technology industry. He has a strong entrepreneurial mindset resulting in new market entrances and revenue growth.
Mike Nuijs
Mike NuijsMarketing Manager
Mike has many years of experience in (online) marketing. He combines his knowledge of online marketing, content creation, and social advertising to support our clients with their marketing issues and campaigns.
Daniel Philipsen
Daniel PhilipsenMarketing Manager
With extensive experience in online marketing on both the agency and customer side – with various hosting and cloud providers – Daniël understands what it takes to achieve online results.
Michael Tan
Michael TanBusiness Development
Michael has extensive experience in various roles at various IT suppliers and consultancies. He operates at the intersection of often disruptive innovations and commerce, where he has experienced the developments of Web technology up close.
Erik Simons
Erik SimonsBusiness Development
Erik has a career with a broad range of different commercial roles and activities, for instance, at one the Dutch Leading Cloud Providers, Uniserver. He helps service providers with a holistic view of commerces and success.
Ronald Edwards
Ronald EdwardsStrategic Marketeer
Ronald is a value-driven creative strategy marketeer who translate the DNA, ambition and base value into content-based marketing strategies and execution. He held several senior marketing positions and roles both in and outside the IT Market.
Ron Betist
Ron BetistCommercial Partner
Ron is a very communicative and commercially minded person. He is a true specialist in business development and lead generation.
Ilse Naves-Scheidel
Ilse Naves-ScheidelCopywriter
Being a former IT business analyst, she knows what information IT clients seek for on the internet and how to match this by translating technical IT language into clear, informative whitepapers and blogs.
Lisa Schoonderbeek
Lisa SchoonderbeekDesigner
She is a communication and content creator in heart and soul. Translate ideas into creative designs, bring various communications to life and develop successful websites.
Chantal Verweij
Chantal VerweijInnovation&Strategy
Chantal works on trend-based innovation and can translate high-level strategy frameworks into pragmatic innovation steps. She is a knowledgeable content marketeer and inspiring speaker.