IaaS is neither co-location nor hardware
IaaS is neither co-location nor hardware As a commercial consulting firm for IT Service Providers, we speak to [...]
I do get new customers through my partners
I do get new customers through my partners It sounds so simple. "I make sure my products can [...]
The value of and for a partner
The value of and for a partner Outsourcing IT is the norm? In recent years, many companies have [...]
The pitfalls of partnering
The pitfalls of partnering In the IT market, partnering is one of the essential go-to-market strategies. The major vendors primarily run on this, but data centres, IT resellers, [...]
Where is your new customer located?
Where is your new customer located? As an IT company, you don't care where your [...]
Blue Ocean – What makes you unique?
Blue Ocean - What makes you unique? Iedereen is uniek. Onze DNA, opvoeding en omgeving [...]
Selling your value to new customers
Selling your value to new customers In a previous article, I already gave some background [...]
Tech companies and commerce
Tech companies and commerce As Force21, that's our playing field. We help IT companies with their commerce. Whether [...]
Ajax 1 and the Cloud
Ajax 1 and the Cloud In principle, of course, these two giants have nothing to do with each [...]
Everyone to the IAAS
Everyone to the IAAS As a consultancy firm, we see many of our customers 'going IAAS'. From datacenters, resellers, [...]
The Microsoft Challenge
The Microsoft Challenge There is an apparent change in the market of IT suppliers. People want to deliver [...]
Market consolidation, to participate or not to participate?
Market consolidation, to participate or not to participate? That's the big question on the minds of a large number [...]
The MSP market is consolidating, next steps?
The MSP market is consolidating, next steps? The Dutch service provider market has been consolidating for some time. [...]
Market Consolidation
Market Consolidation It has been going on for several years now, but IT's market consolidation is beginning to take [...]
Make Meaning – what meaning do you have?
Make Meaning – what meaning do you have? Making a difference in a competitive market. How do you [...]
When back to the Office?
Back to the office! Besides the recent full lock-down, we see the light at the end of this [...]
Henry Ford and Portfolio Management
Henry Ford and Portfolio Management Henry Ford isn't famous about his Portfolio Management skills, but a well-known statement [...]
3 Questions – with Marianne Bratt Ricketts
3 questions - with Marianne Bratt Ricketts - CEO of VIBBIO Marianne Bratt Ricketts, Founder en CEO of Vibbio [...]
How rational is your client?
How rational is your (potential) client? The IT world is a rational, mostly B2B oriented world. Technology has [...]
3 questions – with Erik Bais
3 questions - with Erik Bais - CEO and founder of A2B Internet Erik Bais of A2B Internet joins [...]
What is your DNA Service Provider?
What is your DNA Service Provider? Since the summer, we started many new customer campaigns. The market is [...]
The dos and don’ts in crisis
The do’s and don’ts in crisis communication / marketing Last months we had a steep learning curve in [...]
3 questions – with Victor Raessen
3 questions - with Victor Raessen - CEO and founder of MSP Navigator Victor Raessen of MSP Navigator joins [...]
The Challenge of Lead Generation
The Challenge of Lead Generation Lead generation is a challenge in most commercial companies. But who creates leads? [...]
3 steps to automating your sales
How to automate your sales in 3 Steps Automate Sales? I thought that sales is an ABC. Now, the [...]
3 questions – with Maurice Aalders
Video Insights with Maurice Aalders - CEO and founder of IT-value Listen to the next "three questions for" video. [...]
3 methods to increase lead-generation
3 methods for a sales manager to increase lead-generation Let’s first start with an honest opening here. Even as [...]
The dreaded Corona-talk
The dreaded Corona-talk At last, business is nearing the (new) normal. Finally, you start revisiting clients. And usually, the [...]
Video Insights with Renske Galema
Video Insights with Renske Galema The COVID19 crisis has a worldwide impact on businesses. Also, in our field of [...]
Winning offers in times of crisis
Winning offers in times of crisis: recognise the subconscious stress response of your customer "We were very impressed by [...]
The mindset for sales people
SalesStep research update: The 3 distinguishing mindset attributes for salespeople in times of crisis Every salesperson will recognise [...]
Your brand as a life-saver
Your Brand as a life-saver In these times, everything seems out of control. You have to focus on things [...]