• Force21 - Iaas is geen co-locatie en ook geen hardware

IaaS is neither co-location nor hardware

27th April 2022|

IaaS is neither co-location nor hardware As a commercial consulting firm for IT Service Providers, we speak to [...]

  • De waarde van en voor een partner

The value of and for a partner

27th March 2022|

The value of and for a partner Outsourcing IT is the norm? In recent years, many companies have [...]

  • De valkuilen van partnering

The pitfalls of partnering

27th March 2022|

The pitfalls of partnering In the IT market, partnering is one of the essential go-to-market strategies. The major vendors primarily run on this, but data centres, IT resellers, [...]

  • Binoculars and mountains

Where is your new customer located?

27th March 2022|

Where is your new customer located? As an IT company, you don't care where your [...]

  • Ontwikkeling aantal warme en koude bakkersbedrijven, 2011-2021

Blue Ocean – What makes you unique?

27th March 2022|

Blue Ocean - What makes you unique? Iedereen is uniek. Onze DNA, opvoeding en omgeving [...]

  • Go up and never stop

Selling your value to new customers

27th March 2022|

Selling your value to new customers In a previous article, I already gave some background [...]

  • Force21 - Techbedrijven en Commercie

Tech companies and commerce

14th February 2022|

Tech companies and commerce As Force21, that's our playing field. We help IT companies with their commerce. Whether [...]

  • Ajax 1 en de Cloud

Ajax 1 and the Cloud

14th December 2021|

Ajax 1 and the Cloud In principle, of course, these two giants have nothing to do with each [...]

  • Iedereen aan de IaaS thumb

Everyone to the IAAS

23rd November 2021|

Everyone to the IAAS As a consultancy firm, we see many of our customers 'going IAAS'. From datacenters, resellers, [...]

  • De Microsoft Uitdaging 2- sep 2021

The Microsoft Challenge

2nd November 2021|

The Microsoft Challenge There is an apparent change in the market of IT suppliers. People want to deliver [...]

  • MSP-Markt Consolidatie

The MSP market is consolidating, next steps?

23rd March 2021|

The MSP market is consolidating, next steps? The Dutch service provider market has been consolidating for some time. [...]

  • Force21-Marktconsolidatie-Together

Market Consolidation

12th February 2021|

Market Consolidation It has been going on for several years now, but IT's market consolidation is beginning to take [...]

  • Welke-betekenis-heb-jij-meaning

Make Meaning – what meaning do you have?

10th February 2021|

Make Meaning – what meaning do you have? Making a difference in a competitive market. How do you [...]

When back to the Office?

4th December 2020|

Back to the office! Besides the recent full lock-down, we see the light at the end of this [...]

  • Henry Ford and Portfolio Management

Henry Ford and Portfolio Management

10th November 2020|

Henry Ford and Portfolio Management Henry Ford isn't famous about his Portfolio Management skills, but a well-known statement [...]

  • Force21 - 3 Questions with Marianne Bratt Ricketts - CEO of VIBBIO

3 Questions – with Marianne Bratt Ricketts

9th November 2020|

3 questions - with Marianne Bratt Ricketts - CEO of VIBBIO Marianne Bratt Ricketts, Founder en CEO of Vibbio [...]

  • Influencing Subconsciously

How rational is your client?

5th November 2020|

How rational is your (potential) client? The IT world is a rational, mostly B2B oriented world. Technology has [...]

  • Force21 - 3 Questions - with Erik Bais

3 questions – with Erik Bais

22nd October 2020|

3 questions - with Erik Bais - CEO and founder of A2B Internet Erik Bais of A2B Internet joins [...]

  • Force21 - DNA - What kind of ISP are you

What is your DNA Service Provider?

2nd October 2020|

What is your DNA Service Provider? Since the summer, we started many new customer campaigns. The market is [...]

  • Dos and Doesnts Marketing

The dos and don’ts in crisis

22nd September 2020|

The do’s and don’ts in crisis communication / marketing Last months we had a steep learning curve in [...]

3 questions – with Victor Raessen

29th July 2020|

3 questions - with Victor Raessen - CEO and founder of MSP Navigator Victor Raessen of MSP Navigator joins [...]

  • The Challenge of Lead Generation

The Challenge of Lead Generation

21st July 2020|

The Challenge of Lead Generation Lead generation is a challenge in most commercial companies. But who creates leads? [...]

  • Automate Sales

3 steps to automating your sales

29th June 2020|

How to automate your sales in 3 Steps Automate Sales? I thought that sales is an ABC. Now, the [...]

3 questions – with Maurice Aalders

26th June 2020|

Video Insights with Maurice Aalders - CEO and founder of IT-value Listen to the next "three questions for" video. [...]

  • sales lead generation

3 methods to increase lead-generation

17th June 2020|

3 methods for a sales manager to increase lead-generation Let’s first start with an honest opening here. Even as [...]

The dreaded Corona-talk

2nd June 2020|

The dreaded Corona-talk At last, business is nearing the (new) normal. Finally, you start revisiting clients. And usually, the [...]

Video Insights with Renske Galema

27th May 2020|

Video Insights with Renske Galema The COVID19 crisis has a worldwide impact on businesses. Also, in our field of [...]

  • Winning Offers

Winning offers in times of crisis

26th May 2020|

Winning offers in times of crisis: recognise the subconscious stress response of your customer "We were very impressed by [...]

The mindset for sales people

19th May 2020|

SalesStep research update: The 3 distinguishing mindset attributes for salespeople in times of crisis Every salesperson will recognise [...]

Your brand as a life-saver

13th May 2020|

Your Brand as a life-saver In these times, everything seems out of control. You have to focus on things [...]