Marketing, Sales & Portfolio innovation for Service Providers and SaaS companies

In a demanding and ever changing market we you to seize your full potential.  

We help you innovate your commercial strategy, approach and execution

What we do

We create sustainable business by implementing and executing successfull commercial structures and activities. We use the latest Marketing, Sales and Innovation insights and frameworks to drive success.


The essence of growth lies in defining your strategy. We create company focus and a distinctive value positioning in your market


We master the art of influencing your target market. We help you in branding, positioning, informing, seducing and activating.

Portfolio Innovation

We build business value in your portfolio. Translate and package the future needs of your customers in a balanced set of solutions.


We help convert your prospects in new customers by balancing market knowledge, personal attitude and prosect journeys.

Key element in creating success for our partners is building a completely aligned commercial process

How we work .

Leveraging the potential of a company, means getting back to basic. Back to the DNA, Ambition and Identity of your company. The core values you provide. What are you goals and ambitions for over 5 years, or even 10 years? From that base, we help adjust, adopt and implement commercial models we have experienced to be successful to really leverage a companies’ potential. Our value is to successfully help you seize the potential you have in the market.

We have a three step approach in to helping you leap forward in your commercial execution and results:



Interactive workshops, where dive into your situation, with the latest developments in the world of marketing, product innovation and sales.


Analyse & Advise

Asses and advise your situation, how you can realize traction short term, and long term growth


Adjust & Activate

We execute specific services or run complete programs, to improve and implement your growth strategy based commercial operation

We are Force21

Commercially driven

The Force21 team consists of seasoned marketeers, experienced product developers and targeted sales. We distinguishing ourselves in knowing the latest insights and understanding the do’s and don’t in generating results. We have helped implementing new brands, repositioning solutions, set up market strategies and campaigns, and executed new business development for new solutions, markets or countries.

Cloud Born

Our team has been active at subscription and service based companies. Varying from large international Telecom operators to small regional operating IT providers. We understand the power and value of monthly subscription models, know the basic rules of making a monthly subscription solution a success. We combine theoretical backgrounds with practical experiences, both successful as unsuccessful. We have learned what works, and what doesn’t.

Our Customers .

We work for ICT companies that deliver IT solutions in a monthly based model, or have the ambition to do so. Our customers are mostly , Cloud Service Providers (CSP), Independent Software Vendors (ISV) or Telecom operators (TelCo).